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Oct 20, 2015

Ola Claims 25 Million Customers, 150 Million Cumulative Bookings


Cab aggregator Ola announced Monday that it had served 25 million customers
 over 150 million cumulative bookings till date, with one million daily booking
 requests daily on the service.
Ola said that has grown three times its size since April 2015, and is expecting
to clock three million booking requests a day by April 2016. Demand goes up
to 7,500 users a minute, during peak hours, the company said.
The service currently operates in 102 Indian cities, with over 325,000 vehicles
registered on the platform. The SoftBank-backed company, which launched a
cab-leasing programme through a subsidiary earlier this year, said the initiative
will help add another 100,000 cabs over the coming year onto its platform.

Ola's operations cover tier 2 and tier 3 cities, including Kaali-Peeli taxis in Mumbai,
auto-rickshaws in six cities, Yellow Taxis in Kolkata. Ola Share, a social ride-sharing
 option, is also being piloted in Bengaluru
"It is overwhelming to see hundreds of thousands of driver-partners trusting the Ola
 platform as their primary source of earnings and livelihood," said Bhavish Aggarwal,
Co-Founder and CEO, Ola, in an emailed statement, in which he restated the company
 mission of building mobility for a billion people. He added that the next phase of growth
 will be fuelled by features like Ola Share and Ola Prime.
"Our innovations will continue to solve for the unique needs of the local markets that we
 operate in, also helping address critical issues at large like congestion, traffic and
pollution amongst others, for sustainable growth," added Aggarwal.
Ola Share, which lets riders choose their social groups, will take utilisation to an all
 new level, said Anand Subramanian, Head of Corporate Communications at Ola,
in a phone conversation with Gadgets 360. "Clearly we're in a supply constrained
model. There's far more demand than supply at any point of time. The interesting
part is that the driver is going to make far more, and the customer is going to pay
 far lesser, and increase the number of booking requests," he added.
China's ride-hailing app Didi Kuaidi invested in Ola late September, forging a new
alliance to challenge US-based rival Uber. The firm had raised $225 million
(roughly Rs. 1,458 crores) from Falcon Edge Capital earlier in the month.

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