Top WebSite For Domain Name is GoDaddy,Bigrock,webspecia.
If you’re starting a new business you have more flexibility in choosing a
domain name because your business name probably isn’t locked in yet. In-fact,
these days it makes sense to see what domain name you can get first then choose
your business name to match. Most of the considerations below are geared
towards new businesses.
If
you have an existing business and you’re looking for a domain name you still
have some flexibility but you’re probably going to want something that matches
your brand.
If you’re building an international or US based business, the
conventional wisdom says you should get a .com. If your business is targeting
another country then you can go with the
appropriate CCTLD (country code top level domain) for that country
Dot
com is the most popular TLD (top level domain) which has created the situation
where people just assume that a business’ domain will be businessname.com if
it’s an international or US based business.
There
are other TLDs available such as .net, .org, .co etc., and businesses commonly
choose these if their preferred .com isn’t available, but they’re always going
to leak visitors to the .com version of the domain. If the .com is held by a
similar or directly competing business then this could be a big problem, if not
it’s still going to be annoying and frustrating for the person trying to get to
your website.
Ok, I just
got done telling you why you should go with a .com or local equivalent to be on
the safe side, but what if you want to walk on the wild side and do something
different to set your business apart? Enter: new gTLDs (generic top level
domains).
A ‘gTLD’ is “A TLD with three or more characters that does
not correspond to any country code.” We’ve already mentioned a few gTLDs
including .com, .net, .org but now we’re going to talk about ‘new gTLDs’ (this
is not a technical term) which refers to the hundreds (656 at time of writing) of new gTLDs released onto the
internet as part of ICANN’s
program to expand the
number of gTLDs available. For example, here are some of those currently
available on Go Daddy;
If you don’t want to ‘play it safe’ you can take this
opportunity to register a domain with one of the new gTLDs. This will give you
a much wider choice of domains to choose from and something different to make
your website stand out both on the web in general and in your other marketing
materials. However, you will probably have to invest some extra time in
educating people about what your domain is and dealing with people who don’t
understand the shift away from .com that they’re used to.
Branded vs Keyword Domains
You need
to decide whether you want your business name and domain to be descriptive of
what you do e.g. realestate.com or more brandable e.g. yahoo.com. In the past,
domains made up of keywords only, known as ‘exact match’ domains (EMDs), received
a boost in search engines but Google reduced that effect for
low quality websites in 2012, although high quality websites can still benefit
Keyword domains also have the advantage of being
self-explanatory to anyone looking at them where as a brandable domain needs
further explanation. The downside of keyword domains is that they are generic,
difficult to trademark and easy for others to copy.
A
brandable domain on the other hand is usually not self-explanatory but once you
spend time and money on advertising and marketing it can become a recognisable
and memorable brand.
If you can’t decide whether you want a keyword domain or a
brandable domain then a hybrid might be the right choice for you. To create a
hybrid domain you take a keyword related to your business, products or services
and combine it with another word (or words) e.g. Tech Crunch or Gadget Guy.
Make it Easy
A domain name should be user-friendly, which means that it’s
easy to spell, easy to read, and easy to communicate to your clients. When
you’re looking for the right domain name, actually try to read what you’ve
written and see if it’s easy to follow. Speak the domain name out loud to
another person and have them write it down; see if they write down the same
domain name as you’ve picked. If you can’t pass these two tests, then you may
want to reconsider the name.
Another way to make your domain name easy for users is to make
sure that it clearly states what you offer on the website. A good name should
allow potential customers to guess what your business is about. If your company
name is based off of a word or a person’s name, consider making the final word be
a keyword that describes the content of the business.
Make it Catchy
A domain name needs to be catchy and roll off the tongue. You
might want to choose a variety of arrangements for your keywords and then have
co-workers take a vote to see which one sounds the best. Avoid anything that’s
a mouthful to say.
In order to make your domain name catchy, you need to strike a
balance between making the name explicit and using metaphors and descriptors.
If you sell purses and lamps, consider what’s special about the items you sell,
and include at least one keyword that’s unique to your specific business.
Keep it Short
This tip goes hand in hand with the ones above. A domain name
will be easy and catchy if it’s simple. A short domain name is also easier to
remember and simple to type. Finally, a short domain name fits on your business
cards and social media pages better than a long one does.
Leave Out the Special Characters
Part of making your domain simple to communicated is avoiding
the special characters. If you have to tell your clients that your domain name
is “dogfood hyphen delivery dot com”, it just adds to the confusion and makes
the domain name less catchy. What’s worse, people might leave out the hyphen
when typing your site name in and then they won’t be able to find you.
Leave Out the Numbers
Aside from making your domain name harder to read, numbers can
be a pain for users who are on mobile devices, since they will need to switch
to a different keyboard in order to type them in. Having a number in your name
might also signal that the name is not unique enough, if the keywords are
already taken without the number. You may need to go back to the drawing board
to come up with some more keywords for your domain name.
Plan for the Future
As a small business choosing your domain name, you may only have
one or two specialities. However, before you lock your business into a specific
domain name, consider whether you are likely to expand in the future. For
instance, if you currently sell only necklaces in your business, you may be
tempted to choose a domain name with the word “necklaces” in it; you might be
better off choosing the keyword “jewellery” in order to allow for expansion.
Check the History
Before you commit to the perfect domain name, it’s important to
check the history of that domain to make sure it’s clean. It’s possible that,
in the past, the domain name was used by spammers to send out junk emails or
other threats to internet users. There’s also the possibility it has been
penalised by Google and other search engines due to black hat SEO. There are
several tools online for checking the domain history before you buy.
Avoid Copyright Infringement
Another problem can occur when you choose a name that is already
under copyright. A certain business may go by your domain name but have a
different domain name for their own site, or they may host it under a .net or
other domain name ending. Check with the copyright office to be sure that your
domain name is not a trademark of another company.
Choosing the right domain name can be a lot of pressure, since
it’s something you’ll be stuck with for the long haul. However, if you are
creative about following the tips above, you’re sure to find something that
fits your personal interests and also makes your site user-friendly.
Orginlly publised on http://www.onlinetechguru.org/
By:-Vishal Kumar
No comments:
Post a Comment